Chloé Is the Most Underrated Brand Right Now
Source: Marion Parizot Let's forget what Gabriela Hearst is doing to the brand and focus on currently available Chloé styles... I've seen a lot of luxury YouTubers pass on Chloé for making trendy bags that get oversaturated and "out of style" quickly ( example 1 , example 2 , example 3 ). The same influencers will sing the praises of Saint Laurent and claim it is better value for money than Chanel or Dior due to price increases. Now luxury influencers aren't always the best authority on fashion or finances as they often have sponsorships with Farfetch, Luisa Via Roma, etc. (who conveniently exclude Saint Laurent from all coupon codes). However, they do influence what people will think is good value for money and oftentimes what they ultimately purchase. Don't get me wrong, I love Saint Laurent but I disagree with the idea that Chloé is not a brand worth investing in. In fact, I think they're the most underrated brand right now in price, quality and design...